Awarded

-[Adjudged as the "Best Blog" in 2010, by Public Relations Society of India for 'contributing to the development of P R literature']-

Friday, August 03, 2007

Communication ?

Communication - Meaning & Definitions
Communication is derived from the Latin word ‘Communis’ which means common
Communication is a basic instinct of life
Communication is a social process and it is fundamental and vital to human survival
Communication is the name we give to the countless ways that humans keep in touch
Communication is not limited to human beings alone but birds & animals
Communication is a social, political, economic and cultural need of human beings
Communication is a means of individual and community expression
Communication is the form of interaction that takes place through words or symbols
Communication is a multifaceted activity
Communication encompasses all forms of expression for mutual understanding
Communication is the transmission of information, ideas, attitudes or emotions
Communication is a social interaction through messages
Communication is a process of exchange peas, facts, feelings or impressions
Communication is an act of getting a sender and a receiver tuned together.
Communication is the process by which information, decisions and directions pass through a social system
All educational and action programs in agriculture are communication
Communication is the force by which an individual communicator transmits stimuli to modify the behavior of other individuals
Communication is all the procedures by which one mind can affect another
When social interaction involves the transmission of meanings through the usage of symbols it is known as communication
Communication is anything that conveys meaning that carries a message from one person to another
Communication is discriminatory response of an organism to a stimulus.
Communication is the mutual interchange of ideas by any effective means
Communication is the control of behavior through descriptive and reinforcing stimuli.
Communication is a process affecting an interchange of understanding between two or more people.
Communication is a purposeful process, which involves sources, messages, channels and receivers.

Functions of Communication
Information Function
Command or Instructive function
Influence or persuasive function
Integrative function

Theories of Communication
Individual differences theory
Psycho-dynamic theory
Social categories theory
Social Relationships theory
Socio-cultural theory

Process of Communication
Communicator ---
Message ----
Channel ---
Receiver ----
Response ----

Models of communication
Aristotle Model
Laswell formula
Shannon Weaver model
Osgood & Schramm
Leagan Model
Westley & Mache an Model
De Fleur Development

7 Cs of communication
Credibility
Context
Content
Clarity
Continuity and Consistency
Channels
Capability of Receiver

10 Commandments of Communication
Think before you speak
Define the purpose of communication
Know your audience
Use right method for right occasion
Get your facts straight
Show interest in others development
Be sure to follow up
Follow up communication with action
Communicate for today as well as tomorrow
Polish your listening skills

Adoption process of communication
Need
Awareness
Interest
Deliberation
Trial
Evaluation
Adoption

Barriers to communication
Cultural
Linguistic
Social
Economic
Psychological
Physiological
Regional
Religious
Age, etc

Important things in communication
Two-way process and feedback
Two step flow of communication
Noise
Empathy

No comments: