PR Education – A pre-requisite for PR profession
6th August 2008 at FAPCCI, Red Hills, Hyderabad
Chief Guest: Hon’ble Smt D Purandeswari, Union Minister of State, HRD
Guest of Honour: Gnan Peeth Awardee, Dr C Narayana Reddy,
Keynote Speaker: Sri Narendra Luther, Former Chief Secretary to Govt of AP
Celebration: Joint celebration of 75th Birthday & 50 years of service to PR of Dr CVNR by GFPR, PRSI, PRCI, ABCI, Prime Point Foundation, CVNPR Foundation and Indian PR fraternity
Award : “Lifetime Achievement Award” conferred on Dr CV Narasimha Reddi
Resolution: PRSI moved and the meeting adopted that 6th Aug be celebrated as National PR Education Day every year
The 75th Birthday and 50 years of service to PR of Dr CV Narasimha Reddi was celebrated on 6th August 2008 at Federation House, Red Hills, Hyderabad.
At the felicitation jointly organized by GFPR, PRSI, PRCI, ABCI, Prime Point Foundation & CVNPR Foundation, Global Forum conferred Dr CV Narasimha Reddi with “Lifetime Achievement Award” for Public Relations.
A resolution was moved by PRSI and was adopted by the congregation of 450 members that all those concerned will celebrate 6th August as “PR Education Day”, hereinafter,, while several PRSI chapters have already organized such programs on 6-8-08 itself.
The thirst of Dr Reddi for advancement of PR education in the country could not be quenched. He submitted a memorandum to the Chief Guest, Smt D Purandeswari, Union Minister of State, Human Resources Development. In the memorandum he said that UGC had earlier constituted an exclusive committee on PR studies that made several recommendations for launching PR courses and that the last recommendation was made by UGC in 2001. Therefore, he requested the Union Minister to give instructions to UGC to re-constitute the said committee for reviewing PR education in the country and make recommendations for launching PR courses by all Universities.
In response, the Minister assured that something tangible would be done for promotion of PR Education. The Minister in her address observed that "PR is not an easy job as everybody thinks. In PR language, even full stops and commas while writing; pause and gestures while talking, had a lot of significance" . Gnanpeeth Awardee Dr C Narayana Reddy who presided the function said that PR people are considered successful only when they do not displease others, do not trouble themselves but capable of convincing anybody in order to get their righteous objectives fulfilled.
"Ageing is an issue of mind over matter. If you don't mind, it doesn't matter" is a saying. At 75, Dr CVN Reddi is not minding his age.
Human Relations: The key to the effectiveness of Organisation
18th July 2008 at FAPCCI, Red Hills, Hyderabad
Chief Guest Sri G Vinod, Hon’ble Minister for Labour & Employment, Govt of AP
Award : “Spiritual Icon of Communication” conferred on Rajayogi BK Karuna
Felicitation to Sri Atluri Subba Rao & Sri Suraj Prasad Agarwal for being PR patrons
Role of Spirituality in Public Communication
18th June 2008 at Shanti Sarovar, Gachi Bowli, Hyderabad
Speaker: Nalini Didi
National Media Dialogue & Retreat: Empowerment of Media through values
20th to 23rd May 2008 at Mount Abu
National Public Relations Day & GFPR Foundation Day – Joint Celebration with PRSI, FAPCCI & CVNPR Foundation
21st April, 2008 at FAPCCI, Red Hills, Hyderabad
1. “PR Messiah” Award to Farrok S Mullah posthumously to his daughter Jeroo Mullah by CVN PR Foundation
2. “Best PR Manager” Award to Y. Babji, PRO, APKVIB by Public Relations Society of India
3. “Corporate Social Responsibility” award to M/s Kesoram Cements by FAPCCI
4. “Golden Triangle” Award to Yogesh Joshi, National President, ABCI by Global Forum for Public Relations
Global Conference on 'Good Governance: Communication and Media Strategies'
8th and 9th March 2008 at FAPCCI, Red Hills, Hyderabad
The Federation of Andhra Pradesh Chambers of Commerce and Industry (FAPCCI) became a nerve center of industrialists, business men, public relations practitioners, media representatives, students, Brahma Kumari brothers and sisters for a two day Global Conference on "Good Governance: Communication and Media Strategies" organized on March 8 and 9, 2008 in association with Global Forum for Public Relations (GFPR).
This conference on Good Governance was a unique in the sense that there were many conferences in Hyderabad on Good Governance, but there was no conference like this in which good governance was discussed with communication and media strategies. Therefore, this is considered a conference with difference and that the credit goes to both FAPCCI and GFPR for organizing this conference. Another interesting feature of the conference has been the participation of delegates from United Kingdom and Iran.
If the inaugural address delivered by Sri G.Vinod, Minister for Labour and Employment, Government of Andhra Pradesh has set the tone for discussion on the theme of the conference, the valediction of the Minister for IT & Communication Sri R.Damodar Reddy, became a platform for presentation of FAPCCI- GFPR 7 point Declaration as conference resolutions.
In his exposition Sri Atluri Subba Rao, President, FAPCCI referred to the role of media in good governance and said the media globally had crossed a turnover of US 400 million dollars and continued to be a high growth sector. Sri Pariabe zadeh, Diplomat from Iranian Consulate said that media has a significant role to play in governance. Rajayogi, BK Karuna, Chief of Multimedia and Public Relations Brahmakumaris Mt.Abu and President GFPR in his blessing said change must begin within self so that such change could transform others. Meditation, he observed is the medicine for tension free life. Rajayogini B K Kuldeep Behanji, Director, BKs Shantisarovar Hyderabad administered meditation exercise.
Among keynote speakers who presented papers included Narendra Luther former Chief Secretary, Andhra Pradesh Dr.T.Hanuman Chowdary, former Chairman, VSNL Ltd., Prof. Shanta Sinha, Megsaysay Award winner & Chairperson National Commission for Child Protection, Sri P.Upendra, former Union Minister for I&B, Nagesh Kumar, Deputy Editor, The Hindu, K.Srinivas Reddy, Member Press Council of India and Secretary General, Indian Journalists Union, A.Chandrasekhar Reddy, Press Secretary to Chief Minister, A Padmaja Shah, Head, Dept.of Communication & Journalism, Osmania University, MVVS Murthy, Deputy Director General, P I B, Yogesh Joshi, President, ABCI, B K Rachel from London, Dilip Kumar Director, Bhavan's College of Communication and Management.
Seven Point Declaration
Based on the keynote speeches, deliberations of participants, a Seven Point - FAPCCI - GFPR Declaration was presented as resolutions of the conference:
1. National Communication Policy must be evolved as to inform, educate, and motivate people from grassroots to the national level as partners in good governance.
2. Village Panchayats should be made nucleus for dissemination of public information as to cvoer 100 crore Indians instead of 30 crore people being reached in urban areas.
3. Effective implementation of Right to Information Act and Citizens Charter should be implemented in letter and spirit to meet citizens' information needs and improve public service delivery system.
4. Ethics and Spirituality should be made as part of good governance as Mahatma Gandhi used to say to mobilize spiritual resources of the people in the service of the common good of all. A pre-requisite for good governance is transformation of individual in the organization to reach its goal. This is possible only when the mind, the body and individual consciousness support the characteristics good governance.
5. Adoption of ITM Theory of Gandhian Public Communication with combination of traditional media with modern mass media as an ideal media strategy for our country. As Gandhiji made use of the media to mobilise public opinion against the British, the corporate India too must use interpersonal media, traditional folk media and modern mass media to educate both urban and rural people.
6. Though Women in India constitute 48 per cent of total population, they become neglected half in media as pointed by P.C.Joshi Committee. Known for harmony and persuasion, women must be given due representation both in communication system and media as motivators for good governance.
7. Evaluation and Feedback Information Mechanism must be institutionalized to assess the pulse and reactions of the public to the implementation of good governance and also to make midcourse corrections in policies and programmes of the government and corporate India.
Assurance on behalf of Government
The Minister for IT & Communication, Youth Services & Sports, Govt of AP, Sri R.Damodar Reddy assured that the Government would consider the resolutions and that efforts will be made to evolve a communication policy to reach the people at the grassroots level.
GFPR & FAPCCI hold a seminar on Communication Strategies
22th August, 2007 at Surana Auditorium, FAPCCI, Red Hills, Hyderabad
The Global Forum for Public Relations and the Federation of Andhra Pradesh Chambers of Commerce & Industry jointly held a seminar on Communication Strategies for Competitive Marketing Environment here in Hyderabad on August 22, 2007 at the Surana Auditorium, FAPCCI, Red Hills.
Eminent PR professionals and industrialists like Mr. Karunendra S Jasti, MD, Stypak Pvt Ltd, Hyderabad; Dr. C V Narasimha Reddi, Editor, PR Voice, Dr G C Banik, Principal, ICFAI National College, Mumbai and Mr. B G Sastry, Past President, FAPCCI, Hyderabad attended and spoke on the occasion. Mr Atluri Subba Rao, President and Mr Suraj Prasad Agarwal, Senior Vice President of FAPCCI attended the meeting as distinguished guests.
In his Presidential address Mr. Jasti, who represented the newly formed PR Committee of FAPCCI talked about FAPCCIs initiative in the field of Public Relations along with GFPR.
Guest of Honour, Dr. CV Narasimha Reddi spoke on the importance of corporates evolving an Integrated Action Plan for adopting measures for cost reduction as also achieving customer satisfaction. This must be followed by an Integrated Public Relations Strategy to address the Media, the customers and the employees, he opined.
In his keynote address, Dr GC Banik, Principal, ICFAI National College, Mumbai talked about the importance of Communication strategies for the corporates in areas of crisis management, customer & HR motivation, mergers & acquisitions and their overall mission and vision.
Mr. BG Sastry, past President of FAPCCI, who was the Chief Guest for the function said that Communication could be a very effective tool to propagate a companys commitment to the quality of service it provides both internally and externally.
Sister BK Sarala, Secretary General of GFPR welcomed the gathering while Ms Hemalatha, Secretary, FAPCCI proposed a vote of thanks to end the seminar that was interspersed with meditation experience Sister BK Nirmala of Shanti Sarovar, the Academy for Better World. Mr Y Babji, Vice President, GFPR anchored the program.
Seminar on Values and Challenges before Media
29th July, 2007 at Shanti Sarovar, Academy for a Better World, ISB Road, Gachi Bowli, Hyderabad
"Challenges change but values must remain constant. Being the Fourth Estate (the other three being the Judiciary, the Legislature and the Executive), Contemporary Media bodies and individuals have to develop a positive thinking within themselves to justify themselves as the watchdog of democracy and to ensure social responsibility."
This above statement was the sentiment echoed by many a expert during a half-day Media Seminar on "Values & Challenges before Media", that was organized by the Media Wing of Rajyoga Education and Research Foundation & Brahma Kumaris, Shantisarovar at Hyderabad on Thursday, 29th July, 2007.
Speakers on the dais including Dr C V Narasimha Reddi, Director, Information & PR (Retd), Government of Andhra Pradesh, said that Media in country's pre-independence era, especially the print media, was patriotic and missionary in character. However, the present-day scenario depicts increasing incidence of vested interest, commercialism, consumerism, sensationalism, sensualism, yellow journalism, political patronage and bureaucratic interference.
Requesting the Media to evolve a 'Code of Conduct' for self, speakers opined that some degree of self-regulation on the part of the Media is highly desirable. The experts stressed that the character and content of the message being communicated to the public must be in consonance with the rich cultural heritage, values and ethos of the society. In this context, one of the speakers felt that Corporates running Media outfits must de-link their other businesses from Media and let it be an independent identity.
Talking on the importance of spirituality for the Media, Rajyogini Sister BK Kuldeep Ji, said, "The world is becoming a global village, but the distance between our lives is increasing day-by-day. Let us get together to bring about hearts closer through positive thinking and rise above the pulls and pressures of personal, professional and public life."
Rajyogi Brother B K Karuna, Chief of Multimedia & PR, President, Global Forum for Public Relations, Mt. Abu in his address stressed the importance of "Professionalism, Ethics and Spirituality" (The Golden Triangle) not only for journalists but also for professionals.
He emphasized the importance of the three words "Satyam, Shivam & "Sundaram" for the Media. "Satyam” Everybody wants to know the truth. "Shivam” The Benefaction and "Sundaram” The coverage of the truth has to be nice and beautiful. "And this is where spirituality or the beauty comes into picture," said Shri Karuna.
Sis. B K Sarala Anand, Manager PR, BHEL & Zonal Coordinator, Media Wing (A.P), Hyderabad proposed a vote of thanks to all the participants and distinguished speakers Dr. C V Narasimha Reddi, Mr. Krishna Chandra Mouli, Professor, Dept. of Advertising & Public Relations, Makhanlal Chaturvedi National University of Journalism, Bhopal; Mr. Nikunj, Media Coordinator, RERF, Mumbai; Mr. P J Sudhakar, Director, Doordarshan Kendra, Hyderabad; Mr. D Amar, Chairman, Press Academy, Govt. of AP, Hyderabad; Mr. K Srinivas Reddy, Secretary, All India Journalists Association, Hyderabad; Mr. Ravi Srivastava, Associate Editor, Hindi Milap, Hyderabad; Mr. P Venkateshwara Rao, Editor, Krishna Patrika, Hyderabad; Mr. Salman Ahmad, Asst. Professor, Institute of Management Technology, Nagpur; Y. Babji, Faculty, (Public Relations), Dr BR Ambedkar Open University, Hyderabad; Sis. B K Sheela, Rajyoga Teacher, Shanti Sarovar, Hyderabad and Mr. P Upendra, Former Union Minister for Information & Broadcasting.
Visit a BK Center, a month
24th June 2007 at Brahma Kumaris Center, BHEL, Ramachandra Puram, Hyderabad
Global Forum for Public Relations as part of its programs visited Brahma Kumaris Centre at BHEL on 24th June 2007 at 11.30 AM. Dr CV Narasimha Reddi, Founding Member and Y Babji, Vice President (Admn & Programs) and Sis BK Sarala, Secretary General, GFPR addressed BK Brothers and Sisters in the presence of Sister BK Sakunthala, incharge of BHEL Centre.
Dr CVN Reddi told the gathering that he is attracted to Bkism for all the good values inbuilt into it. He further said that Brahma Kumaris are good communicators both by speaking good words and by being good listeners. Y. Babji said that all Brahma Kumaris are PR practitioners by nature. Sister Sarala stressed the importance of sharpening their communication skills by Brothers and Sisters through interaction with PR professionals.
Sister Sakunthala, incharge of BHEL centre felicitated the Founding Member, the Vice President and the Secretary General of GFPR for their adoption of values and ethics into PR profession.
Colloquium on Mergers & Acquisitions - Challenges for Corporate Communications
16th June, 2007 at KLN Prasad Auditorium, FAPCCI, Red Hills, Hyderabad
Global Forum for Public Relations and Media Wing of Brahma Kumaris jointly organized a colloquium on 'Mergers and Acquisitions - Challenges for Corporate Communication' in association with Federation of Andhra Pradesh Chambers of Commerce and Industry at 6 pm on 16th June 2007 at KLN Prasad Auditorium, FAPCCI Building, Red Hills, Hyderabad.
Sri Yogesh Joshi, President, Association of Business Communicators of India, Mumbai while delivering his keynote address focused his attention on the values and value that is being given importance before and after mergers and acquisitions.
Sri Mathew Joseph, Dy General Manager, Public Relations, Andhra Bank, Hyderabad pointed out the socio-economic incompatibility among the work force when mergers and acquisitions take place
Dr CV Narasimha Reddi, Editor, PR Voice touched upon various disadvantages and advantages consequent to mergers and acquisitions and quoted the example of Telangana region being still backward for the reason that even after merger there exist a cultural imbalance.
Sri Atluri Subba Rao, President of FAPCCI in his presidential address observed that mergers and acquisitions are the order of the day and these things shall happen for the good of the industry, commerce and the over all economic development of the society.
Sri Y. Babji, Vice President (Admn & Programs) conducted the proceedings while Smt BK Sarala Anand, Secretary; GFPR welcomed the gathering and Rajayogini BK Sudha Behn incharge of Alwal Centre of Brahma Kumaris administered meditation experience.
Foundation Day & National PR Day Celebrations
21st, April 2007 at Surana Auditorium, FAPCCI, Hyderabad
Golden Triangle Award : Conferred on Sri K Srinivasan, Chairman, Prime Point Foundation, Chennai
Global Forum for Public Relations celebrated its foundation day & national PR day from 9.30 am to 2.30 pm on 21st April 2001 at Surana Auditorium, FAPCCI, Red Hills, Hyderabad
Dr T Hanuman Choudhary, former IT Adviser, Govt of AP attended as Chief Guest and delivered his keynote address on 'achieving excellence in public relations through I T intervention' - the theme of national public relations day.
Rajayogi, BK Karuna bhai, Chief of Multi-media, Brahmakumaris administered spiritual inspirations on the occasion. Dr CV Narasimha Reddi, Founding Member of GFPR talked on the importance of National PR Day.
Global Forum for Public Relations conferred 'Golden Triangle award for pioneering Online Public Relations' to K Srinivasan, Chairman of Prime Point Foundation, Chennai in recognition of his services for the cause of Public Relations through IT new media.
Sri M Pramoda Rao, Chairman, PRSI, Hyderabad Chapter and Smt R Rajeswari Iyer, Chairperson of PRCI, Hyderabad Chapter were felicitated by GFPR on the occasion of National PR Day.
M/s Atluri Subba Rao, Sr Vice President FAPCCI, A Chandra Sekhar Reddy, Press Secretary to Hon’ble CM of AP and Madhavi, the winner of FAPCCIs best Woman Entrepreneur award attended as Guests of Honour.
Smt BK Sarala Anand, Secretary, GFPR welcomed the gathering and Sri Y. Babji, Convener-Programs, GFPR proposed vote of thanks.
Earlier, during lecture session, Sri Krishna Baji, Manager, Corporate Relations, KSK Energies spoke on 'Corporate identity and image'; Sri K Srinivasan, Chairman, Prime Point Foundation, Chennai spoke on 'PR and Social Media' and Dr PJ Sudhakar, Director (News), Doordarshan Kendra, Hyderabad spoke on 'Corporate Social Responsibility'
Special Talk on 'Corporate Social Responsibility' by Rajyogi BK Ramesh N Shah, Mumbai
26th, March 2007 at Press Club, Somajiguda, Hyderabad
Global Forum for Public Relations organized a special talk on 'Corporate Social Responsibility' on 26th March 2007 at 5.30 PM at Press Club, Somaji Guda, Hyderabad
Rajayogi BK Ramesh N Shah, Trustee, World Renewal Spiritual Trust & Chairman, Jurists Wing, Brahma Kumaris addressed the gathering. Rajayogini BK Usha Behn, Chairman, Cultural Wing, Brahma Kumaris organized meditation.
Smt BK Sarala Anand, Secretary, GFPR welcomed the gathering and Sri Y. Babji, Convener-Programs, GFPR proposed vote of thanks.
Special Talk on 'Corporate Governance & Ethical Perspective' by Rajyogini BK Meera, Malaysia
21st, March 2007 at Press Club, Somajiguda, Hyderabad
Global Forum for Public Relations organized a special talk on 'Corporate Governance and Ethical perspective' on 21st March 2007 at 5.30 PM at Press Club, Somaji Guda, Hyderabad
Sister BK Meera, Director, South East Asia, Brahmakumaris delivered keynote address on the subject. Dr CV Narasimha Reddi presided over the program.
Dr PJ Sudhakar, Vice President of GFPR welcomed the gathering and Sister BK Sarala Anand, Secretary, GFPR proposed vote of thanks.
Special Talk on 'Values & Ethics in Corporate Communication' by Rajyogini BK Denise Lawrence, Mt Abu
26th, Dec, 2006 at Nagarjuna Centre, Nagarjuna Hills, Hyderabad
Global Forum for Public Relations organized a special talk on 'Restoration of spiritual values -need of the hour' on 26th December 2006 at 5.30 PM at Nagarjuna Management Center, Nagarjuna Hills, Hyderabad Mt. Abu. Sis. Denise addressed a gathering of PR Professionals and Brahmakumaris on 'Values & Ethics in Corporate Communication' at a function organized by Global Forum for Public Relations on Sunday at Nagarjuna Management Center, Hyderabad. She said that the root cause of any ills was the general spiritual depletion and the need of the hour was to restore spiritual component of a human being and the source of spiritual strength. Such an environment will enable us to integrate the power of spirituality into our social, professional, communication and family approach she added.
We live in a highly materialistic world, which compromises and contaminates our life style. The power of materialism has eroded the natural spiritual strength and people are unable to resist corruption, temptation and a variety of addictions said Sis. Denise Lawrence,(UK) Adviser, Academic Affairs, and International Representative for Public Relations of Brahmakumaris,
Dr. CV Narasimha Reddi, who attended as the Chief Guest observed that Corporate Ethics and Public Relations Ethics should go hand in hand in gaining organizational credibility. Sis BK Sakuntala behn conducted a Meditation Experience as part of the function.
Sis. BK Sarala Anand, Dy. Manager, HRD&PR, BHEL and Secretary, Global Forum for Public Relations welcomed the gathering said that Global Forum for Public Relations has been established to support the Public Relations Profession with Values and Ethics. Sri Y. Babji, Convener of GFPR & PRO, AP Khadi & Village Industries Board proposed vote of thanks.
National Conference on Professionalism, Values & Ethics in Public Relations
11th & 12th November 2006 at Shanti Sarovar-Academy for a Better World, Gachchibowli, Hyderabad
A two-day national conference on 'Professionalism and Ethics in Public Relations' was inaugurated on 11th November by Dr (Smt) VS Rama Devi, former Governor, Karnataka. The Speaker of AP Legislative Assembly, Mr K R Suresh Reddy attended as the Chief Guest at the valedictory session on 12th November, where Shanti Sarovar conference declaration on Golden Triangle - Professionalism, Ethics and Spirituality in public relations towards peace and prosperity was presented.
Organized by the Global Forum for Public Relations (India International Association for Values & Ethics in PR), Hyderabad for values and ethics in public relations profession, the conference was held at Shanti Sarovar, the Brahma Kumaris southern headquarters, Gachi Bowli, Hyderabad. PR, Media, Advertising, Marketing, HRD, Tourism & Management professionals; Students of PR, Journalism & Communication and also Academicians attended this conference as honorary delegates.
Topics that were discussed include; Professionalism; Evolution of PR in India; PR Education, Training & Research; Accreditation and code of conduct for PR practitioners; Impact of globalization and information revolution and Corporate Communications etc.
Notables that attended this conference are Justice Sri V Eswaraiah, Judge, AP High Court; Cine Director Sri K Viswanath; Dr Ajit Pathak, National President, PRSI; Sri M B Jayaram, Chairman, Governing Council, PRCI; Dr T Hanuman Choudhary, Former IT Advisor to Govt of AP; Sri M Gopala Krishna IAS Retd., former Spl Chief Secretary to Govt of AP; Dr GC Banik, CGM - CC of VSNL; Dr CV Narasimha Reddi, Editor PR Voice and others attended and spoke on various topics in business sessions.