23 P's of Marketing in place of 4

P's of Marketing

The new 23 'P's for a businessman - manufacturer or trader or retailer are that he needs socially relevant & marketable products (P-1), needs a market place (P-2) to meet & sell to customers - like office, bazaar or cyber space. With a right price (P-3), appropriate packaging (P-4) and well-planned promotion (P-5) he wants to reach all his customers - people (P-6) duly understanding their perceptions (P-7) through a well thought of Public Relations strategy (P-8) and for that what he needs is a proper planning (P-9). The purpose of any successful business is not just to sell goods but to collect timely payment (P-10) and to earn profit (P-11) and if possible earn an extra praise (P-12) too - that is to make name and fame. Modern day marketing management with all their prudence (P-13), perseverance (P-14) and patience (P-15) provides a professional (P-16) approach, and emphasizes on strategies for positioning (P-17). Brands whether for product, company or person are rated as more prestigious (P-18). Members of the staff - call them internal customers - are also perks (P-19) driven and the environment should be a pleasure (P-20) to work for better performance (P-21) and for both - the individual and company is very important. Like tangible investments in the past, today, management looks forward to personnel (P-22) skills of people i.e. members of staff as a very important factor for increasing business productivity (P-23).

Thanks to Dr CVNR, Mr Suresh Gaur & Mr Kapila Asutosh

"HALL OF FAME" in Public Relations

"Hall of Fame" in Public Relations is a National Award and a Honor conferred on PR & Communication professionals by inducting them into a prestigious Hall of Public Relations Council of India. 10 top ranking  eminent professionals are selected by a Jury every year.

At the Global PR Conclave - 2012 organised on the theme "PR - Interface or Interference" held on 13th Feb 2012 at Hotel Trident, Nariman Point, Mumbai the following were selected for the year 2011-12 and inducted into "Hall of Fame"

Babji. Y, Hyderabad

Bish Mukherjee, Chennai

Deepak Mukarji, Gurgaon

Jagjit Singh Kohli, Hyderabad

Promila Paruthi, New Delhi

Ramachandra ST Dr, Bangalore

Rajan NS, Mumbai

Shabnam Asthana, Pune

Sardana CK, Bhopal

Venugopal KR Dr, Bangalore

'Hall of Fame' was created in the year 2007 and the following are the professionals from Andhra Pradesh that were conferred with this ultimate award.

2006-07: PR Pioneer & Legend, Dr CV Narasimha Reddi

2007-08: Mathew Joseph

2008-09: Krishna Baji

2009-10: Ajai Kumar Agarwal

2010-11: none

Wing Clipping

Who could clip the wings of women?

Be it praising or commenting - talking less about women is always safer both at home as well as workplace. However, I dare to talk this, but briefly, because there is a move to create a women’s wing of PRSI. There is also some discussion elsewhere for & against the caption, these days. 

In population, sex ratio, literacy and in muscle power the women may appear slightly less (see my writing ‘Women’s Wing’ in http://prsihyderabad.blogspot.com dtd 15^th June 2011), but they are superior in creation. Constraints apart, in each of the following quotes, you will find the fairer sex having an edge.

“Sure God created man before woman.  But then you always make a rough draft before the final masterpiece” ~Author Unknown

“A woman can say more in a sigh than a man can say in a sermon” ~Arnold Haultin

“Women get the last word in every argument.  Anything a man says after that is the beginning of a new argument” ~Author Unknown

“A man's face is his autobiography.  A woman's face is her work of fiction” ~Oscar Wilde

“If women didn't exist, all the money in the world would have no meaning” ~Aristotle Onassis

Straight to the point, a peep into the 37 years history of Hyderabad Chapter of Public Relations Society of India, you will find only one Woman (Mrs Prameela Nanda – 1986-88) as Chairperson out of the total 19 men. Similarly, out of the 15 recipients of Best PR Manager Award, you will have only one Woman (Mrs G Aneeja – 2011). See the tables below.

For this kind of a situation, “Who is to be blamed and who could clip the wings of women”? is a question. “Feminization of PR profession is possible but existence of women in any PR professional body is impossible” is certainly not an answer to the question, but a hypothesis. Research needed.

Personally, I feel, no one can clip the wings of women. It is their wish to fly or not to fly. 

Chairpersons of PRSI, Hyderabad Chapter

Chairpersons	Term
Prof. S. Bashiruddin	(1973-1976)
P.L. Raghu Ram	(1976-1977)
Prof. S. Bashiruddin	(1977-1979)
Dr. C.V. Narasimha Reddi	(1979-1982)
Mathew Joseph	(1982-1983)
S. Venkata Ratnam	(1983-1984)
K. V.  Rajgopal	(1984-1986)
Smt. Pramila Nanda	(1986-1988)
Dr. C.V. Narsimha Reddi	(1988-1989)
R. Neelamegham	(1989-1990)
C. Ramakrishna	(1991-1992)
N. L. Narasimha Rao	(1992-1994)
VSR Naidu	(1994-1995)
N. L. Narasimha Rao	(1995-1997)
Krishna Baji	(1997-1999)
K. Govindaraj	(1999-2000)
N. Radhakrishna Rao	(2000-2001)
Y. Babji	(2001-2002)
N. L. Narasimha Rao	(2002-2004)
Dr. C.G.K. Murthy	(2004-2006)
M. Pramoda Rao	(2006-2008)
K.R.K. Chary	(2008-2010)
N.L. Narasimha Rao	(2011- to date)

Recipients of ‘Best PR Manager’ Award

Year	Recipient of the Award
1997	PSN Murthy
1998	P Krishnaiah
1999	C Elbert
2000	Krishna Baji
2001	M Krishnanand
2002	Dr J Chennaiah
2003	A Vishveswar Reddy
2004	S Chandra sekhar
2005	Mohana Murthy
2006	D Virinchi
2007	FR Michael
2008	Y Babji
2009	K Manohar Achary
2010	S Krishnan
2011	Smt G Aneeja

Women in Public Relations

PRSI announces its Women's Wing

27/05/2011

Hyderabad Chapter of Public Relations Society of India is always ahead of its counter-parts in promoting public relations in the country. It intended to provide exclusive space for women.  This idea was originally floated in August 2001 during the Chairmanship of Y Babji (2001-2002) by the then Chapter Secretary Smt R Rajeswari Iyer. A women sub committee was formed and an all women meeting was organized in March 2002. This has been strengthened at the National Public Relations Day Celebrations held on 21st April 2011, where Smt. D.K. Aruna, Hon’ble Minister for Information and Public Relations, Government of Andhra Pradesh attended as Chief Guest. At the instance of Dr CV Narasimha Reddy and Mr Y Babji the Minister announced creation of a Women's Wing by the Chapter. 

The women members on the rolls of Hyderabad Chapter had fallen from 6% to 3% in 10 years (while their strength is supposed to be at 33%). Therefore, the Chapter under the leadership of Sri N L Narasimha Rao decided to constitute a Women's wing which would necessitate identification, enrollment and to accommodating women working in the areas of public relations, advertising, journalism, media, mass communication, management, customer/client relations, hotel and hospital management and students pursuing studies in these fields. 

The tentatively intended objectives of the Wing are : a) To upgrade professional skills of women PR personnel working in various organizations; b) To provide a platform for exchange of views and experiences; c) To organize training programmes and workshops etc., for the benefit of women PR professionals.