Pattern of Journ., Masscom & PR courses conceived

Pattern of Courses discussed at the One Day workshop organized by AP State Council for Higher Education on 16th June 2008 at Masab Tank, Hyderabad to develop model curriculum for Journalism, Masscom & PR courses at UG & PG level.
-------------------------

Pattern of Courses at the UG level

I - BA (3 years) with Mass Communication & Journalism as one of the three core subjects
(Group Convener: Dr Stevenson)

Paper 1: Introduction to Mass Communication and Journalism
Paper 2: Language skills for Media
Paper 3: Reporting and Editing for Media
Paper 4: Broadcast Journalism & New Media

II - BA (3 years) with Mass Communication & Public Relations (originally PR & Advg) as one of the three core subjects
(Group Convener: Dr CV Narasimha Reddi)

Paper 1: Introduction to Mass Communication, Advertising and Public Relations
Paper 2: Writing skills for Media
Paper 3: Corporate Public Relations & Communications
Paper 4: Advertising – Theory & Practice

III - BCJ (1 year) Journalism & Mass Communication
(Group Convener: Dr ________________)

Semester-1
Paper 1: Introduction to Communication and Mass Media
Paper 2: Reporting & Editing
Paper 3: Electronic Media & Film
Paper 4: Advertising
Semester-2
Paper 5: Reporting and Editing-II
Paper 6: Media laws and Ethics
Paper 7: Public Relations & Corporate Communication
Paper 8: Optional (any one) (a) Magazine and photo journalism (b) Telugu Journalism

IV - BCJ-PR (1 year) Specialization in Public Relations
(Workshop not agreed for this course)

Semester-1
Paper 1: Introduction to Communication
Paper 2: Reporting & Editing
Paper 3: Principles of Public Relations
Paper 4: Theory & Practice of Advertising
Semester-2
Paper 5: Writing for Media, Media Laws & Ethics
Paper 6: Public Relations Media: Strategies & Methods
Paper 7: Corporate Communication/Public Relations
Paper 8: Writing & Editing for Corporate Publications


Pattern of Courses at PG Level

V - MCJ (1 year) Communication & Journalism:
(Group Convener: Dr _____________________)

Semester-1
Paper 1: Communication Theory & International Communication
Paper 2: Communication Research methods and Applications
Paper 3: Development & Rural Communication
Paper 4: Optional (any one) – (a) Electronic Media I (2) Print Media I
Semester-2
Paper 5: Corporate and Organizational communication
Paper 6: Integrated Marketing Communication
Paper 7: Communication technologies and New Media
Paper 8: Optional (any one) - (a) Electronic Media II (b) Print Media II
Paper 9: Project Report

VI - MCJ-PR (1 year Program) Specialization in Public Relations - Eligibility BCJ
(Group Convener: Dr CV Narasimha Reddi)

Semester-1
Paper 1: Communication theory & International Communication
Paper 2: Models & Theories of Public Relations
Paper 3: Public Relations practice in Govt and Corporate sector
Paper 4: Integrated Marketing Communication
Semester-2
Paper 1: Reporting, Writing & Production for electronic Media and New Media
Paper 2: Reporting, Writing & Production for print media
Paper 3: Editing & production of Corporate Publications
Paper 4: Public Relations Research
Project Report

VII - MCJ (2 years) Communication & Journalism
(Group Convener: Dr. )
Semester-1
Paper 1: Introduction to Communication Theory
Paper 2: History of Mass Media
Paper 3: Reporting for Print Media
Paper 4: Editing & Production for Print Media
Paper 5: Computer Applications for Mass Media
Semester-2
Paper 6: International communication
Paper 7: Communication Research Methods
Paper 8: Reporting for electronic Media
Paper 9: Editing & Production for Electronic Media
Paper 10: Media Laws & Ethics
Semester-3
Paper 11: Development communication
Paper 12: Magazine Journalism
Paper 13: Advertising & Marketing Research
Paper 14: New Media Technologies
Paper 15: Media Management
Semester-4
Paper 16: Public Relations Theory & Practice
Paper 17: Science & Environment Communication
Paper 18: Media & Social issues
Paper 19: Television Production
Paper 20: Optionals (any one) - (a) Corporate & Organizational Communication (b) Photo journalism
Paper 21: Project Report/Production Thesis

VIII - MS-PR (2 years) – Eligibility: Any degree
(Group Convener: Dr CV Narasimha Reddi)
Semester-1
Paper 1: Introduction to Communication and History of Public Relations
Paper 2: Public Relations Theory
Paper 3: Principles & Practices of Management (Business, Marketing & HR) and PR Ethics
Paper 4: Public Relations practice in Govt and Corporate sector
Semester-2
Paper 5: Theory & Practice of Advertising
Paper 6: Information & Communication Technology in Public Relations
Paper 7: Writing for Media & Corporate Publications
Paper 8: Media Practice: Strategy & Methods
Semester-3
Paper 1: Public Relations Research
Paper 2: Global Public Relations
Paper 3: Integrated PR Communications
Paper 4: Public Relations & Development
Semester-4
Paper 5: Financial Public Relations
Paper 6: Emerging areas in Public Relations
Paper 7: Production processes & Event Management
Paper 8: Project work/ Production thesis