"Effective Public Relations and Media Strategy"

"Books prevent loss of knowledge". This Textbook is a PR knowledge

Book review 

by Y. Babji, PR Practitioner & Teacher

Dr CV Narasimha Reddi has authored another book "Effective Public Relations and Media Strategy" in a text book format for use by PR Practitioners, Teachers & Students. An archetypal Public Relations professional in the country, Dr Reddi has so far authored 17 books and edited 2 books in the field of Communication & Public Relations. He continues to edit the premier journal 'Public Relations Voice' of India. 

This comprehensive book, "Effective Public Relations and Media Strategy" written in an easy to understand language, aims at not only equipping the reader with the necessary tools for building a career in public relations but also assisting him or her in becoming an effective Public Relations Manager.  The book strives to cater to the different areas of public relations such as PR in banks, tourism, NGOs, public transport, municipal government, media, and global public relations.

In this text, Dr Reddi compresses within the covers of a single volume his many decades of teaching and professional experience.  He gives a masterly exposition of the theory and best practices of the profession.  30 Chapters, divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication practices and different public relations media. Chapters apart, it contains 7 case studies. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communications, and Advertising.  In addition, it should be of great benefit to the teaching community and Public Relations practitioners. Published by Prentice Hall of India, this paper back volume is priced at `350

The Author

C.V. Narasimha Reddi (Ph.D.), has been University Grants Commission National Professor in Public Relations, Advisor, Public Relations.  He is a multi-faceted personality with unique attributes of a PR practitioner, an academician, editor, publisher, writer, author and broadcaster - a rare combination in the Indian setting.  During his career spanning several decades, Dr. Reddi has occupied many positions such as former Director (Public Relations) Andhra Pradesh government; Press Secretary to four former Andhra Pradesh Chief Ministers; Director, Public Relations, A.P. State Road Transport Corporation; Director, Bhavan’s College of Communication and & Management; Advisor, Public Relations, Osmania University and Dr. B.R. Ambedkar Open University, Hyderabad. He was also Vice-Chancellor’s Visiting Scholar, University of Canberra, Australia and visiting Professor to Universities in USA, UK and China.  He was National President, Public Relations Society of India; Founding Member, Global Forum for Public Relations; and Member, Asian Media Inforation and communication Centre, Singapore.  

Comments on the Book

1.    “Mr. Narasimha Reddi’s book is a valuable contribution to both public relations education and practice.  It had come out very well and the author had used his vast experience in public relations to deal with the subject.  The book was written in a textbook format and would be of great help to students as well as practitioners” - Prof. K.C. Reddy, Former Chairman, Andhra Pradesh State Council of Higher Education

2.    “I am confident that book will fulfill the major objective of textbook that beautifully blends the theory and practice of public relations.  I am sure that the practitioners, students, scholars and others interested in the fascinating area of pubic relations will find this book immediately useful.   I commend this book to all interested readers” -  Prof. B.P. sanjay, the then Pro-Vice-Chancellor & Prof. Department of Communication, University of Hyderabad, presently Vice-Chancellor, Central University of Tamil Nadu

3.    “Prof. Reddi, the elder statesmen and advocate of professional pubic relations practice in India, has written an authoritative book that outlines the basic concepts and practice of public relations.  It is a virtual encyclopedia of concepts, strategies, and tactics that makes it an excellent textbook for University students and an outstanding reference book for working practitioners.  In sum, this comprehensive book is a major contribution to the body of knowledge in India and should be required reading for anyone aspiring to be a public relations professional” -  Prof. Dennix L. Wilcox, Ph.D, APR, PRSA, Fellow, Prof. Emeritus of Public Relations, former Director, School of Journalism and Mass Communication, San Jose State University, California, USA, Author of Public Relations : Strategies and Tactics

4.    “Like a complete man in Raymonds ad, there is a complete textbook on Public Relations “Effective Public Relations & Media Strategy” written by Dr. C.V. Narasimha Reddi.  The most commendable aspect of the book is an exclusive chapter on case studies” - Mr. Yogesh Joshi, President, Association of Business Communicators of India, Mumbai.