Birthday of Dr CV Narasimha Reddi
Chapters of Public Relations Society of India have celebrated
National Public Relations Education Day on 6th August 2013.
Hyderabad Chapter of PRSI had a different, yet a jubilant opportunity when it
celebrated the 80th Birthday of PR pioneer, Dr C V Narasimha Reddi
where a high level legal authority, Vice Chancellors of two universities, two
notable media personalities, a galaxy of PR professionals and students of
business communication courses, have witnessed Dr Reddi turning 80.
Everyone in PR profession will acknowledge that
Dr CVNR is a bi-word for Public Relations. Therefore, out of reverence, 6th
August is named as PR Education Day. This is because; he is a universal model
of PR personality (a practitioner, a teacher, an author, an academician etc).
For the growth of PR, he strengthened the professional Organisation, laid down
procedures, created knowledge base, created opportunities for the aspirants
into PR profession.
Hon'ble Goa Lokayuktha, Justice B Sudarshan
Reddy in his address said “as far as PR is concerned, Dr CV Narasimha Reddi is
an instrument and an institution himself. It is because Dr Reddi stood the
ground with principles and never yielded and never gone with the wind. PR and
Mass Communication are twins and not cousins as believed. Therefore, if
journalism is first draft of history, PR shall be a fair draft of it. In the
absence of these two branches of information and communication, citizens become
victims of dis-information. Especially, people in PR must associate themselves
with valid inputs and involve in policy making process”. When asked to give a
suggestion to the profession, Hon’ble Goa Lokayukta poked "Never invite
any VIP to give 'sandesh' at your programs. This 'desh' is like this because of
such kind of 'sandesh”. Instead, he suggested “invite them for a talk or a
discussion or a lecture or a dialogue"
Prof. S. Sathyanarayana, Vice Chancellor of
Osmania University said there are 677 universities and 36,000 colleges in India
and the need is introduction of Public Relations so that students can be
properly taught in handling information for the reason that social media which
attracts the youth, is going viral. Similarly, there is a need for trained PR
people to meet the expanding needs in handling social marketing campaigns, he
said. He assured that he will make
efforts to facilitate research in Public Relations in Osmania University.
Prof P Prakash, Vice Chancellor of Dr B R
Ambedkar Open University pointed out the importance of the role that can be
played by Public Relations alone in removing the mistrust among the governors
and the governed. He also assured that M.Phil and PhDs will be introduced in
the University to further the growth of public relations.
Dr Naga Mallika, Prof & Head, Dept of Journalism,
English & Foreign Languages University, Hyderabad was conferred with ‘Best
PR Teacher’ award while Sri K M K Rao, former AGM, HMT who counsel on Public Relations
at Dr BR Ambedkar Open University was also conferred with ‘Best PR Counselor’
award at the function.
Ms Tanusree Mukherjee, Senior Lecturer, Amity School
of Journalism who won the All India Case Study completion organized by CVNPR
Foundation was rewarded.
These apart, 8 meritorious students of
different universities and institutions who topped in PR courses and subjects
were presented with merit certificates.
Dr CV Narasimha Reddi
in his presidential address reminded that PR has grown quantitatively in India
but not qualitatively. He stressed on the need to acquire professional
excellence by the PR practitioners. As a gesture of encouragement he handed
over a cheque of Rs.50,000/- to the Vice Chancellor of Dr BR Ambedkar Open
University for instituting an award to be presented every year to those
students who score highest marks in the under graduate course of PR & Mass
communication to be introduced shortly. He was also ambitious when he said that
out of 60,000 students that seek admission every year, in various undergraduate
courses of the open university, at least 6,000 will opt for BA (PR &
Masscom) and it would be nice to see PR in the making and in empowering the
youth with persuasive and communicative skills.
It is believed that Almighty gave Moses, the
Torah; David, the Psalms; Jesus, the Gospel; Muhammad, the Quran. The
Prophets/Messengers sent to the Earth, from time to time, have brought several good
things to mankind both in voice and in written word. I, being an ardent
believer of truthful and ethical dimensions in Public Relations and as a
follower of Dr CVNR, feel that God must have authorized him to propagate PR. It
should be neither a blasphemy nor an exaggeration. This is evident from his
evangelical commitment and missionary zeal to promote PR in all its fronts.
-
Y. Babji
No comments:
Post a Comment