Babji Yana's answer at Quora on 8th March 2019
Basic PR skills like maintaining meaningful relations with concerned publics and writing for media will never become obsolete. But, additional skills to become compatible with digital and social media are more important in today's massified media, duly adopting PESO model.
From basic courtesies to Board room decisions, PR has scope and role. It would be apt if PR Pros are jacks of all and masters of many.
Sieze every opportunity to Perform.
Recognition follows.
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